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To those who never give away their identity.

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August 14, 2019

Asked by Madame L’Amic, curator of the exhibition “Qu’est-ce que le design? (What is Design?)” at the Musée des Arts Décoratifs, Palais de Louvre in 1972 “Is Design an expression of art?”, Charles Eames simply answered: “I would rather say it’s an expression of purpose. It may, if it is good enough, later be judged as art.”

This pair of sentences, along with the rest of his ingenious interview for the exhibition catalog cleared my ever wondering mind. Is there any purpose in what we’re capturing? Or is it maybe art?

The answer was there, much before I was even born.

Going further, Madame L’Amic put a question to “Does design imply the idea of products that are necessarily useful?”. ”Yes – even though the use might be very subtle.” Mr. Eames replied.

My mind bulb now lightened brighter – even the “subtle” counts!

Now, I know these are all design-related questions, but I’d say what this incredibly wise man shared could be transferred to any creative genre. 

These images will not inspire anyone to love more, but may find the path to some who would identify as the bride, rather than a bride. To those who never give away their identity, not even for the day.

If we stick to being wedding photographers only for the sake of capturing love stories, we’d be utterly useful – to the couple, and to their friends and families. The challenge comes with creating images like these, aiming for a broader audience, yet with a more narrow use.

These images will not inspire anyone to love more, but may find the path to some who would identify as the bride, rather than a bride. To those who never give away their identity, not even for the day.

So, should we worry about if what we create counts as art? It’s a high aim, I’d say – but why not! On the other hand, I believe, what we should care more about is that it’s of some use. Even for the most narrow selection, if it’s useful – it counts.

-Danilo

DANILO & SHARON

By creating wedding images that provoke convention, Danilo and Sharon [est. 2013] developed an award-winning studio, known for it’s defined aesthetic approach and bespoke wedding photography services.